Niche Marketing

Niche Marketing in a niche marketing world.

  • 09/09/09 – Doing it to the Nines…Again

    It was 10 years ago yesterday that I incorporated one of my most successful businesses, Stilman Adanced Strategies.聽 Unfortunately, it didn’t end up going so well for me, but the other founders and employees are enjoying some of the fruits of my labors there, and I’m glad for them…mostly! 馃檪聽 That includes contracts that should be paying them somewhere in the range $1-5 million per year.

    I’ve always remembered 9/9/99 fondly, and so I made sure to incorporate my next great success, Rebound Dating, on the same day, 10 years later.聽 There seems to be something right with me about doing something “to the nines”.

    Odd how much my focus has changed in ten years.聽 I’ve gone from a sophisticated artificial intelligence software package to trying to help recent divorcees (like myself) try to get through the muck of the process with some semblance of a life to look forward to.聽 I’m thinking this new venture will probably impact many more lives positively, and I can’t wait for the funding to come rolling in to make it happen!

  • In online marketing, the niche is the thing for entrepreneurs.聽 Find a good niche, build a site, hammer away at the search engines with relevant copy, and you may just have a chance at making a living online.

    The niche concept, however, has been around long enough for just about every niche and cranny to be filled.聽 Should you spend all your time trying to figure out if you can find one that isn’t filled yet?

    Maybe you should, or maybe you should try this instead: find a group of people that represent a niche and figure out how to market a service to them that’s proven profitable in the past.聽 In other words, get into a profitable聽niche of your niche.

    To聽do this, you’ll want to know a couple of things.

    1. How to聽dig into segments to find聽niches.
    2. How to figure out profitable things that niche engages in.聽

    Now you’ve got a business.聽 As soon as I actually get my “main idea” on doing this online聽I’ll talk about it more.